Interactive Strategy

The best results are achieved after a process that emphasizes careful consideration and defined goals. We work with you to identify specific challenges and opportunities your business faces, and establish a clear vision for how your project will successfully address them.

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Stakeholder interviews, market and competitor research, analytics review and assessment—we do a deep dive into your business, looking both at past performance and future goals. The results can be surprising, and are always high-value.


The results of the Discovery process coalesce into a focused, condensed Vision for the project. Our assessment defines success metrics and applies them to content structures and conversion tools, establishing a goal-oriented path forward.


An established Vision acts as a sounding board for all project elements, and we detail the scope, functionality requirements, user scenarios, production schedule, and delivery architecture of the project with a consistent focus on the goals.